Marketing and Communication Consultant
I am Alessandro, a Marketing professional based in Italy, working with national and international clients.
Corporate Communications, Websites, Social Media, Google and Social Media ads, SEO, Data & Analytics, E-commerce, Photo & Video, Copywriting, Influencer Marketing.
I use my experience and knowledge in all marketing strategies to guide your business towards increased traffic and conversions.
Who I worked with
Companies: Barilla, Chef Express, Alfasigma, Reda spa, RgMania.com, Innovatec spa, Circularity, Lindau publishing house, Lanieri, Rewoolution, El Centenario group, Promo Sport, Scali Uomo, Believe-partners, Blue-game, Montecarlo Yacht, Wepooil, Neoolia, Obiettivo Immobiliare, Prestige Properties Ibiza, ERTLC.
Organisations: ETRA - European Tyre Recycling Agency, Re-plan City Life (EU Life project).
Agencies: Publicis Italy | Le Pub, Different, Tembo, Uryel, IndieToBe, Ars-media, Henry & co.
Media: The Social Post, Bookblog (Turin Book Fair blog)
They say about me
What I've been up to recently
Institutional Communication
I am the digital communication manager of Scuole Vittoria Torino, a prominent international school in the centre of Turin. I manage social media, the blog, collaborations with external media, and coordinate a student editorial team for the school newspaper.
SEO
I managed the SEO of the Cistiflux site makeover. I handled all-round SEO training and consultancy.
Copywriting
I have written the websites and blogs for important SEO projects: Barilla Open Recipes, Circularity, Lanieri, Chef Express, LEM industries, Martini spa.
Social Media
I managed the social accounts of Vittoria International School and Lindau publishing house
Data & Analytics
Google Analytics, Tag Manager, Search Console. I base my marketing strategy on solid data analytics skills.
ADV
I managed advertising campaigns on Google and Facebook for companies such as Vittoria School and local Real Estates.
web development
I developed the wordpress site cepollinimarchesa.com, the oldest silverware shop in Turin. I have also experience with Shopify e-commerce.
content creation
I produce effective videos, posts, reels, graphics and texts for all channels, from social to YouTube.
e-mail marketing
Planning and writing an annual newsletter to chronicle the sustainability of Chef Express, a leader in catering in Italy.
BSc (Bachelor's degree) in Environment, Economics & Ecology at the University of York (UK), Master's degree in Public and Political Communication at the University of Turin, I have worked in the marketing departments of major companies, such as Reda SPA., Lanieri and Innovatec SPA., and as a collaborator of established Italian and foreign communication agencies, such as Publicis Italy | Le Pub, Different, Indie to Be (Ibiza), Tembo, Ars-media.
I have an in-depth knowledge of how search engines and social media work, I do not miss an update of Google's algorithm, I continuously attend training courses, and I assiduously read the best blogs in the sector to stay one step ahead of a digital world in constant evolution.
